Boswellness Labels
My Role
Graphic Designer
Team
Sophia H. Graphic Designer, Shodie L. UX Designer
Timeline & Status
2024, 2 months
Overview
Boswellness is a brand specializing in natural wellness products, including hydrosols, resins, and essential oils. The company approached us to redesign their product labels to improve user experience and enhance brand identity.
How it all started
The primary objective was to create labels that are visually appealing, informative, and easy to navigate. The redesign aimed to:
Improve readability and clarity of product information.
Enhance the overall aesthetic to reflect Boswellness's brand values.
Ensure labels are practical and durable for various product types.
Framing the challenge
One of the significant challenges was ensuring the founder was on board with the new symbols and colors for the redesign. This required several rounds of feedback and adjustments:
Challenge: Aligning the design with the founder’s vision while incorporating modern and user-friendly elements.
Accessibility
Ensuring the redesigned labels were accessible to all users, including those with visual impairments, was a critical aspect:
Challenge: Designing labels that meet accessibility standards while maintaining aesthetic appeal.
Certification
The labels needed to meet specific certification requirements for natural wellness products:
Challenge: Ensuring the labels included all necessary information and certifications while maintaining a clean and uncluttered design.
Outcome
While working on the redesigns, the importance of a user-centered approach, continuous collaboration, and attention to regulatory details in creating successful product designs. By learning from these challenges, future projects can be approached with greater confidence and a more refined process.
Collaborative Feedback: Regular communication and collaboration with stakeholders are essential for aligning on design visions and achieving successful outcomes.
Balancing Aesthetics and Functionality: Striking the right balance between visual appeal and practical usability is crucial, especially in product design.
Regulatory Compliance: Thorough understanding and integration of certification requirements can enhance the credibility and trustworthiness of the product.
Like what you see?
Feel free to contact me at: harvey.l.soph@gmail.com
